Terence Eden’s Blog<p><strong>Whatever happened to cheap eReaders?</strong></p><p><a href="https://shkspr.mobi/blog/2025/05/whatever-happened-to-cheap-ereaders/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">shkspr.mobi/blog/2025/05/whate</span><span class="invisible">ver-happened-to-cheap-ereaders/</span></a></p><p></p><p>Way back in 2012, The Guardian reviewed <a href="https://www.theguardian.com/technology/2012/nov/08/beagle-e-reader-review" rel="nofollow noopener" target="_blank">an eInk reader which cost a mere £8</a>.</p><p>The <a href="https://wiki.mobileread.com/wiki/Txtr_beagle" rel="nofollow noopener" target="_blank">txtr beagle</a> was designed to be a stripped-down and simplified eReader0.</p><p>As far as I can tell, it never shipped. There were a few <a href="https://wiki.mobileread.com/wiki/Txtr_beagle" rel="nofollow noopener" target="_blank">review units sent out</a> but I can't find any evidence of consumers getting their hands on one. Also, that £8 price was the <em>subsidised</em> price when purchased with a mobile contract. Their <a href="https://web.archive.org/web/20130828235409/http://gb.txtr.com/beagle/" rel="nofollow noopener" target="_blank">website ceased working long ago</a>.</p><p>But it got me intrigued. Moore's law is supposed to drive down the cost of electronics. So where are all the dirt-cheap eReaders?</p><p>The cheapest Kindle for sale on Amazon UK right now is about £100. Back in 2012, it was about £70. Taking <a href="https://www.bankofengland.co.uk/monetary-policy/inflation/inflation-calculator" rel="nofollow noopener" target="_blank">inflation into account</a>, that price has stayed static. Brands like Kobo are also in the £100 to £150 range.</p><p>About the cheapest retail eReader is the <a href="https://www.laptopsdirect.co.uk/pocketbook-basic-lux-4-ink-black-6-8gb-wi-fi-e-reader-pb618-p-ww/version.asp" rel="nofollow noopener" target="_blank">PocketBook Lux 4</a> for £85 or the (terribly reviewed) <a href="https://amzn.to/44dgZ9Y" rel="nofollow noopener" target="_blank">Woxter Scriba</a> for £70.</p><p>AliExpress has loads of second-hand and obsolete models at cheap-ish prices. But a surprising dearth of new eReaders.</p><p>Going wholesale, <a href="https://www.alibaba.com" rel="nofollow noopener" target="_blank">Alibaba</a> has a range of models, some of which clock in at around £30.</p><p></p><p>But, of course, that's before shipping and tax. They won't come with any manufacturer's warranty and don't expect any software updates. Also, good luck getting accessories!</p><p>So what's stopping new eReaders being released at a cheap(er) price? I think it comes down to four main things.</p><p><strong>Reading is a niche hobby</strong></p><p><a href="https://yougov.co.uk/entertainment/articles/51730-40-of-britons-havent-read-a-single-book-in-the-last-12-months" rel="nofollow noopener" target="_blank">Around 40% of UK adults didn't read a single book last year</a>. That survey combines reading books and listening to audiobooks. Of the 60% who do read/listen, about 14% primarily listen. Of those that read, around 60% do so on paper books.</p><p>If reading is niche, reading electronically is a tiny niche! This is somewhat of a chicken-and-egg argument. If an eReader were the same cost as a mass-market paperback, I'm sure many more paper-book readers would become converts.</p><p>The whole point of an eInk reader is that it is a distraction-free environment. Yeah, you <em>could</em> scroll TikTok on one, but it isn't a pleasant experience. An eReader is designed for one thing only, unlike a phone or tablet. Do enough people want to carry yet-another-bloody-device just for reading?</p><p><strong>eInk is expensive</strong></p><p>The company which makes eInk hold several patents on the process. They're not a patent troll; they're building a business and selling mega-hectares of the stuff. Understandably, they have an interest in keeping prices high. They don't want to cannibalise their own market.</p><p>A basic 6 inch screen with wiring costs around £20 wholesale - that's from Alibaba, so doesn't include tax and shipping. That's before you've added any electronics or a operating system.</p><p>Speaking of which…</p><p><strong>Android is a bottleneck</strong></p><p>The promise of the Android Open Source Project was a free Operating System for anyone to use. The reality has been a little different. Most people want to be able to use basic Android functionality - like download operating system updates or reading apps. But Google doesn't allow that for eInk devices.</p><p>As I understand it, <a href="https://source.android.com/docs/compatibility/9/android-9-cdd#7_1_6_screen_technology" rel="nofollow noopener" target="_blank">Google requires Android devices to have colour screens</a> and, so I've read, won't certify eInk eReaders for newer versions of Android.</p><p>So manufacturers have to source parts which have drivers for older versions of Android. Or they have to develop their own OSes.</p><p><strong>Books are fungible</strong></p><p>Back when Apple sold iPods, they knew that the majority of purchasers would buy MP3s direct from Apple. The perfect symbiotic relationship! But the walled-gardens cracked and now people can buy their music from anywhere.</p><p>Amazon keeps this model for its eBooks. Unless you're prepared to get technical, you can only read Amazon books on your Amazon Kindle paid for with your Amazon wallet.</p><p>Games consoles are often sold at a loss because the manufacturer knows they'll make it up in game sales and subscriptions.</p><p>A low-price manufacturer is unlikely to also run a book store and wouldn't be able to cross-subsidise their hardware with content sales.</p><p><strong>Alternatives</strong></p><p>Some people have tried <a href="https://hackaday.com/2019/10/31/building-an-open-hardware-ebook-reader/" rel="nofollow noopener" target="_blank">building open source eReaders</a> but they're either abandoned, <a href="https://www.crowdsupply.com/soldered/inkplate-6plus#products" rel="nofollow noopener" target="_blank">not suitable for production</a>, or <a href="https://pine64eu.com/product/pinenote-community-edition/" rel="nofollow noopener" target="_blank">ridiculously expensive</a>.</p><p>Buying second hand is relatively cheap - often under £50. But eInk screens can be brittle, and older ones may have scratches or cracks which are effectively unrepairable.</p><p><strong>How cheap is cheap?</strong></p><p>I'd love a £8 eReader. Something I could throw in a pocket and not worry about damaging. An eReader which was the same price as a hardback book - around £20 - would be amazing.</p><p>But I don't think we'll get there soon. The monopoly on screen technologies sets a retail floor of around £30, before the rest of the hardware is taken into account. Niche hardware is viable - but only with decent OS support. Other than Kobo and Amazon, no book retailer wants to stray outside their core competency to develop and subsidise hardware.</p><p>So I guess it's buy second-hand, or wait for the patents to expire.</p> <ol start="0"><li><p>You can <a href="https://chaos.social/@henryk/114433370736288910" rel="nofollow noopener" target="_blank">see some internal photos on this Mastodon thread</a>. ↩︎</p></li></ol> <p></p><p><a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://shkspr.mobi/blog/tag/ebooks/" target="_blank">#ebooks</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://shkspr.mobi/blog/tag/eink/" target="_blank">#eink</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://shkspr.mobi/blog/tag/reading/" target="_blank">#reading</a></p>