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#adblocking

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As always, #AdBlocking is #infosec:

infosec.exchange/@InfobloxThre

If you're still using #GoogleChrome or #MicrosoftEdge then switch to #Firefox and install the #uBlockOrigin extension. It works on desktop and on Android. That alone will give you a safer, more enjoyable browsing experience.

Infosec ExchangeInfoblox Threat Intel (@InfobloxThreatIntel@infosec.exchange)Attached: 1 image Like CEOs at Coldplay concerts, we keep finding malicious adtech hiding behind well-known advertising brands. While these platforms may appear credible, they allow malicious actors access to their platform, and profit from their successes. Our posts often focus on adtech operators because they are the ones who manage the infrastructure. But they are not the only ones profiting from this business. Affiliates play a big role by driving traffic (aka visitors) to the adtech platform (TDS). Malicious affiliates do this by tricking visitors into clicking hidden links or manipulating pages to redirect them automatically. They are so good at it that they generate a profit just due to the sheer volume of traffic they drive into the platform. Legitimate affiliates do this by posting what they believe to be normal ads on their web pages, tempted by promises of big rewards. Unfortunately for them, this is rarely the reality, and there are many reports of affiliates being underpaid or not paid at all. Additionally, affiliates risk damaging their own brand image – no one wants their legitimate website redirecting to malware, right? As a user, regardless of how you find yourself diverted into a malicious TDS, if you happen to fit the profile then you face the risk of being sent to a malicious landing page. Scams, disinformation, malware…you name it. As there are many players involved in this scheme, we’ve created an infographic that highlights who they are and how they fit into the malicious adtech landscape. Have you come across any of these shady platforms or, worse, been lured into becoming part of the scheme? Let us know! #dns #threatintel #threatintelligence #cybercrime #cybersecurity #infosec #infoblox #infobloxthreatintel #adtech #maliciousadtech #advertising #affiliates #scam #malware #phishing
Continued thread

"#Money is the problem. Not too little, but too much. Where there's #wealth, there's a natural #human desire to make more #wealth. Ever since #Firefox 1.0 in 2004, Firefox has never had to compete. It's been attached like a #mosquito to an #artery to the #Google #cash #firehose. #TheRegister noted it in 2007, and it made more the next year. We were dubious when Firefox turned #five."
"And as for that #money — remember back in 2018? That's when #Google dropped "Don't be evil" as its #motto."
"#Mozilla's #leadership is #directionless and #flailing because it's never had to do, or be, anything else. It's never needed to know how to make a #profit, because it never had to make a #profit. It's no wonder it has no real #direction or #vision or clue: it never needed them. It's role-playing being a #business."
"Like we said, don't #blame the #app. You're still #better off with Firefox or a fork such as #Waterfox. #Chrome even #snoops on you when in #incognito mode, and as we #warned you, Google removed the APIs #adblocker #extensions used. You still get better #adblocking in #Firefox."

Continued thread

"#Mozilla has missed so many boats that it's not even funny to #catalog them, but sadly, I must."
"Most of the #web runs on #advertising, as it has for 20-plus years. You might think Mozilla would, say, buy and integrate an #adblocker. Acquiring #adblocking #companies has been a thing for a #decade. Other #browsers integrate ad-blocking, and you don't even need something controversial like #Brave – for instance, #VivaldiBrowser has offered it for years. Many of the #team behind #Vivaldi previously made #Opera, and it #blocked #ads too. (Soon afterwards, the company sold it to a #Chinese group.)
But no. Instead, Mozilla goes and buys an #ad firm and then removes its promise not to #sell your #data. Once again, it's as if the #leadership were actively trying to work out the worst direction to turn."
"The #AI trend is a cult now for many.
Whither Mozilla? Oh, it built a #bot into its docs #server in 2023, then promptly had to turn it off again. Its #chief product #officer was quite gung-ho about AI in early 2024. He left the company soon afterwards.

In 2024, Mozilla made more layoffs and announced it would invest in open source #AI. This year, Mozilla finally integrated a #vertical #tab bar into #Firefox and, you guessed it, built an AI #chatbot into it. You can, at least, turn it off."

👀 YouTube’s new anti-adblock measures

「 One thing that people have ran into is “fake buffering”, where videos will take a while to load due to a lot of buffering, but only at the very start of the video (there’s no mid-video fake buffering). As I’ll explain, the fake buffering is 80% of the length of the ads you would’ve seen, so even with fake buffering you’re still saving time using an adblocker 」

iter.ca/post/yt-adblock/

loopsYouTube’s new anti-adblock measuresHow I wrote filter rules for YouTube

I’ve been using @nextdns for a few days now. It’s impressively easy to set up. But… for my main use case (ad blocking), it’s not as consistent as AdGuard DNS. Many ads are getting through — even though NextDNS claims to use AdGuard DNS’s own block list. (It’s an option; I have it enabled.)

Anyway now I’m confused why the service that should be blocking MORE is actually blocking LESS.

🤔🤷‍♂️

Seriously, this should be law.

  • "[...] 2.12 The web can be consumed in any way that people choose

  • People must be able to change web pages according to their needs. For example, people should be able to install style sheets, assistive browser extensions, and blockers of unwanted content or scripts. We will build features and write specifications that respect peoples' agency, and will create user agents to represent those preferences on the web user's behalf. [...]"

And slso the entire rest of the code

「 But one of the biggest changes is in disallowing "remotely hosted code," which includes the filtering lists that ad blockers keep regularly updated. Ad blockers that want to update their filtering lists, perhaps in response to pivots by platforms like Google's YouTube and ad servers, will have to do so through the Chrome Web Store's review process. Ad-blocking coders see it as an intentional gatekeeping and slowing 」

arstechnica.com/gadgets/2024/0

Ars Technica · Chrome’s Manifest V3, and its changes for ad blocking, are coming real soonBy Kevin Purdy

When will ad blocker-blocker blockers become a thing? Getting tired of not being able to view a website because I have your distracting ads blocked. Some sites even block Read Mode now! It’s absolutely ridiculous.

We now need blockers that block the blockers that block ad-blockers. So dumb…

I don’t mind a couple little static banner ads off to the side or something. I’m totally cool with that. But they’re just so distracting these days and follow you down the page and all sorts of other BS. Do you not want me to read your damned article?

Chill out with the ads and maybe I wouldn’t want to use an ad blocker? Just a thought…

In June, #enshittification to come for #Chrome (and its derivatives) : #Google's #ManifestV3 will take effect.

- #AdBlockers will be limited to 30,000 rules … no more

- They will no longer be able to update themselves daily, but only when new versions of extensions are published (which Google sometimes takes up to 3 weeks to validate)

To sum up, #AdBlocking extensions will always be late on websites, and in any case will not have enough rules to cover all sites.

techradar.com/pro/how-chromes-

TechRadar pro · How Chrome’s Manifest V3 will change the game for ad blockersBy Andrey Meshkov

Interesting paper about #adblocking that I just found out :blobcathugublock:

Energy Conservation with Open Source Ad Blockers
This study, although preliminary, clearly showed enormous potential for open source ad blockers to reduce consumer time waiting for Internet ads to load as well as the electricity needed to run their computers (and other electronic technologies) during that time. In addition, the externalities (including premature fatalities) associated with fossil-fuel-based electricity spent using computers by eliminating ads during Internet browsing and video streaming would be reduced.
https://www.mdpi.com/2227-7080/8/2/18/htm
MDPIEnergy Conservation with Open Source Ad BlockersInternet-related electricity consumption is rising rapidly as global Internet users spend more than 6.5 h per day online. Open source ad blockers have the potential to reduce the time and thus electricity spent using computers by eliminating ads during Internet browsing and video streaming. In this study, three open source ad blockers are tested against a no-ad blocker control. Page load time is recorded for browsing a representative selection of the globally most-accessed websites, and the time spent watching ads on videos is quantified for both trending and non-trending content. The results show that page load time dropped 11% with AdBlock+, 22.2% with Privacy Badger, and 28.5% with uBlock Origin. Thus, uBlock Origin has the potential to save the average global Internet user more than 100 h annually. The energy conserved if everyone in the United States used the open source ad blocker would save over 36 Americans lives per year if it were to offset coal-fired electricity generated-based pollution. In the United States, if all Internet users enabled Privacy Badger on their computers, Americans would save more than $91 million annually. Globally, uBlock Origin could save consumers more than $1.8 billion/year. Open source ad blockers are a potentially effective technology for energy conservation.