Notice that the it's highlighted that the influencing desires of consumer**** happens OVER TIME.

" #Upstream vs. Downstream Marketing: Key Differences

Upstream marketing focuses on understanding and influencing the desires of the consumer over time, while downstream marketing aims to drive near-term sales."

Reference: https://www.shopify.com/blog/upstream-vs-downstream-marketing#

@collectifission @jeffmcneill @alberto the problem is that #Mozilla failed to use their past "#UncoditionalIncome" or rather absurdly good #Google deal in any meaningful and sustainable way.

• And if the relationship were to change from "#FLOSS like free beer!" to a "#transactional" one I'd certainly expect them to not just #DoBetter, but have more #transparency, #accountability and stop their #Enshittification!

Which is why I want @Mozilla / @mozilla_support to hand over #Firefox to @torproject and make #TorBrowser it's #upstream.

• Obviously the best option would be for #Mozilla to become like a #nonprofit (#eV) or #cooperative (#eG) where they have to actually #audit their finances (in the case of cooperatives, by an accredited external auditor) to enshure they ain't wasting huge amounts of money.

• Cuz even if everyone there makes $200k a year (obviously they don't) that's still $300M that had to go somewhere.

And even if we assume they blow another $100M on equipment, hosting, sponsorships and other expenses that's still $200M unaccounted for.

• I'd be willing to pay for a good browser, I really would, but that also entails said #funding to go somewhere useful as per the interest of those funding.

Anything else is a #donation.

@anghenfil ja.

Ich hoffe dass #Firefox an @torproject übergeben wird und #TorBrowser der neue #Upstream wird!

@kfh +1

Seriously, @mozilla ?

• #YouHadOneJob and that was to maintain #Firefox & #Gecko, but I guess like with @thunderbird, #Mozilla can't be assed to do that either.

Let's hope the folks at Mozilla come to their senses and admit they don't give a shit but want to do #AI stuff and just hand over Firefox to @torproject and make #TorBorwser the new #Upstream.

• Because the #Enshittification is inexcuseable!