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#marketing

15 posts11 participants0 posts today

Temple University: New research shows a pet’s cuteness can significantly influence intentions to book a home-sharing service like Airbnb. “A fluffy dog with soft fur, big round eyes, floppy ears and a small stature is so high on the ‘pet cuteness’ scale that it may influence your decision to book your next Airbnb stay. “

https://rbfirehose.com/2025/04/13/temple-university-new-research-shows-a-pets-cuteness-can-significantly-influence-intentions-to-book-a-home-sharing-service-like-airbnb/

TIL McDonald's launched a new burger called the "Big Arch."

Sounds fine in English...
But I live in Alsace.
And in Alsatian (which is super close to German), "Arch" means... ass.

Yep. McDonald’s is proudly advertising their new
Big Ass
burger.

Corporate marketing team: Maybe next time do a quick multilingual vibe check before going global? 😅🍔💨

dna.fr/economie/2025/04/11/big

Les Dernières Nouvelles d'Alsace · Consommation. Big Arch®, le nom du nouveau burger de McDonald’s, fait bien rire les AlsaciensBy O.Br.

The gaming industry has been efficient in training a lot of volunteer beta testers.

The concept of paying someone to test for them blew my mind.

Probably one of the most successful marketing campaign in recent decades, but then I don't know how the kids market works.

Alright fedi, strap in! I'm mid-brainstorm and I'm bringing you along for the ride 🌪️

I'm considering #hiring someone to help with client lead gen for my business - and while I know a *lot* about recruiting, i know very little about #marketing.

The target clients would be founders/c-suite teams of startups who have recently raised VC funding and usually end up with a lot of hiring to do as part of that agreement.

Anyone have suggestions on what this sort of arrangement might look like? Thinking it would definitely be part-time, likely hourly with something of a finder's fee if their leads pan out?

I'm also wondering if something like this would be good for a marketing student? They could turn it in to a use case/internship for their coursework/future interviews and also make money (which never hurts!).

So I guess I don't know what I'm asking... maybe any of the below:

* What would you call this kind of work?
* What kind of person should I be looking for?
* What metrics should someone have/what rates of success should I expect?
* What questions (if any) could I add to my interview to tell if someone is full of bullshit?
* What would be a going/fair rate and comp structure?

Anyway... thanks for coming to my brain dump!