#TTRPGs, as game systems, are sort on inimical to making the kinds of profits that large corporations like Hasbro are looking for. A good #RPG system is a durable good that doesn't really need to be "upgraded" or "replaced", once a good, balanced set of rules is developed, and that's why the profit potential for the core game is limited.
That being said, the possibilities for setting, scenario, and session are limitless in terms of profitable, licensable IP and goods.