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#fashionhistory

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Happy birthday to chemist William Henry Perkin (1838-1907)! This #lino block print ‘William Henry Perkin Discovers Mauve’ is about how the British chemist & entrepreneur made the serendipitous discovery of the 1st synthetic organic dye: mauveine. ⁠

Perkins entered the Royal College of Chemistry in London in 1853 when he was only 15, studying with August Wilhelm von Hofmann. 🧵1/n

#linocut #printmaking #sciart #chemistry #MastoArt #dye #histsci #chemist #FashionHistory #purple #mauve #colour

𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐓𝐢𝐦𝐞𝐥𝐞𝐬𝐬 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐨𝐟 𝐒𝐢𝐥𝐤: 𝐅𝐫𝐨𝐦 𝐀𝐧𝐜𝐢𝐞𝐧𝐭 𝐂𝐡𝐢𝐧𝐚 𝐭𝐨 𝐆𝐥𝐨𝐛𝐚𝐥 𝐄𝐥𝐞𝐠𝐚𝐧𝐜𝐞

Embark on a captivating exploration of silk's journey from its legendary discovery in ancient China to its status as a symbol of luxury worldwide.

Read Story - articles.wifd.in/history-of-si

Regards,
Fashion Articles by Waves Fashion Institute
wifd.in

I read this account of the rise and fall of Victoria's Secret over the weekend. If you're looking for a cultural studies text on this once iconic lingerie business, this book is not for you. The authors are fashion business journalists and "Selling Sexy" is a well sourced rag trade business history. I enjoyed learning more about the rise of specialty retail in the USA, outsourcing to Asia, and similar apparel industry topics, but others might find this material dry.

Yet the very nature of the business requires the authors to discuss marketing and image, which they do with a good grasp of race, ethnicity, and physique in the development of the various Victoria's Secret fantasy worlds. The narrative also describes, without pretending to explain completely, the still mysterious spell that Jeffrey Epstein cast over VS boss Leslie Wexner. In the final chapters of the book, the authors give a good account of how Victoria's Secret failed to adapt to the new age of #MeToo, the shaming of fatshamers, and Instagram influencers.

Although the book is not supposed to be a coffee table volume, I was disappointed by the paucity and limited range of illustrations, as a larger selection would have more clearly shown the changes in VS marketing over the years.

A rewarding read overall that made me think more about the pressures and desires women face when choosing, combining, or rejecting the pretty, the sexy, and the comfy.

Selling Sexy

us.macmillan.com/books/9781250

Fun fact:
#ThreadTalk
didn't entirely go away. I have over 30 "dresses of the week" and lots of other
#fashionhistory
musings over on my Patreon.

And when I do a BIG thread, I always save some of the best for my subscribers. This week is an absolutely jaw-droppingly gorgeous bodice from 1761.

patreon.com/posts/threadtalk-d

PatreonThreadTalk Dress of the Week | 1761 Cloth of Gold Bodice Worn by Lady Mary Douglas | Natania BarronGet more from Natania Barron on Patreon

For the #SciArtSeptember prompt knighted, chemist Sir William Henry Perkin (1838-1907)! This #lino block print ‘William Henry Perkin Discovers Mauve’ is about how the British chemist & entrepreneur made the serendipitous discovery of the 1st synthetic organic dye: mauveine. ⁠

Perkins entered the Royal College of Chemistry in London in 1853 when he was only 15, studying with 🧵1/

#linocut #printmaking #sciart #chemistry #dye #histsci #MastoArt #chemist #FashionHistory #histchem #colour