"Online tracking is pervasive because it’s profitable. Tech companies earn enormous profits by targeting ads based on your online activity—a practice called “online behavioral advertising.” In fact, Big Tech giants like Google, Meta, and Amazon are among the top companies tracking you across the web. By automatically blocking their trackers, Privacy Badger makes it harder for Big Tech companies to profit from your personal information.
Online behavioral advertising has made surveillance the business model of the internet. Companies are incentivized to collect as much of our data as possible, then share it widely through ad networks with no oversight. This not only exposes our sensitive information to bad actors, but also fuels government surveillance. Ending surveillance-based advertising is essential for building a safer, more private web.
While strong federal privacy legislation is the ideal solution—and one that we continue to advocate for—Privacy Badger gives you a way to take action today.
Privacy Badger fights for a better web by incentivizing companies to respect your privacy. Privacy Badger sends the Global Privacy Control and Do Not Track signals to tell companies not to track you or share your data. If they ignore these signals, Privacy Badger will block them, whether they are advertisers or trackers of other kinds. By withholding your browsing data from advertisers, data brokers, and Big Tech companies, you can help make online surveillance less profitable."
