"It's hard to say exactly when these AI obituaries first began appearing, but they've clearly exploded in the past year.
NewsGuard, a misinformation watchdog that tracks AI content, identified just 49 sites as "unreliable AI-generated news sites" with little human oversight when it started tracking them in May 2023. That number stands at 1,200 today.
"A lot of the sites are specific and focused solely on creating obituaries, whereas others are just basic content farms that publish a range of content," says McKenzie Sadeghi, NewsGuard's AI and Foreign Influence editor.
I found more than 20 websites publishing AI obituaries while researching this story, but I got the sense that the true number was much higher — and impossible to definitively capture. They seemed to come and go in rapid succession. One day I'd see one on a domain like deltademocrattimes.space; the next day it would redirect to a page of cascading popups that crashed my browser.
Joshua Braun, an associate professor at the University of Massachusetts Amherst who studies profit-driven hoaxes, tells me that the goal for spam sites isn't just to get eyes on ads — it's also to camouflage bot traffic that's used to drive up page views.
"When it comes to taking in ad revenue, drawing real visitors is part of the game, but a lot of it is also pumping in fake traffic," he says. "Drawing enough human visitors would throw off the detection mechanisms that might otherwise take note of all the automated traffic."
Sometimes, the people being memorialized aren't even real. Scheirer tells me he first became aware of AI obituaries a couple years ago when he began seeing classmates he didn't recognize on a page for alumni from his high school."
https://www.cnet.com/tech/services-and-software/features/digital-grave-robbing-how-ai-is-plundering-online-obituaries/