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#privacysandbox

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> “[We] are proposing an updated approach that elevates user choice,” wrote Anthony Chavez, vice president of Google’s #PrivacySandbox initiative. “Instead of deprecating #thirdPartyCookies, we would introduce a new experience in #Chrome that lets people make an informed choice that applies across their #web #browsing, and they’d be able to adjust that choice at any time.

That's a funny way to say "opt-out" #Google

engadget.com/google-isnt-killi

Engadget · Google isn’t killing third-party cookies in Chrome after allBy Pranav Dixit
#privacy#browser#advertising
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Christian Pietsch 🍑

@oblomov My initial gut reaction was the same. And I still think it may be wise to opt out of this experiment until it is better understood.

But what if this initiative could indeed serve as a privacy-preserving replacement for #tracking? It looks better than all the terrible ideas Google came up with to replace cookies (#FLoC #PrivacySandbox #TopicsAPI) let alone #browserFingerprinting.

Here is my take on Mozilla's #privacyPreservingAttribution aka #privateAttribution: suma-ev.social/@christian/1127

suma-ev.socialChristian Pietsch 🍑 (@christian@suma-ev.social)#Firefox 128 is here. With it comes a new section in the privacy and security settings called "Website Advertising Preferences" containing a ticked box labeled "Allow websites to perform privacy-preserving ad measurement". The help text linked there sounds promising: https://support.mozilla.org/en-US/kb/privacy-preserving-attribution #Mozilla to provide a surveillance-free alternative to #tracking? Technical explainer: https://github.com/mozilla/explainers/tree/main/ppa-experiment What do #privacy experts think? #ppa #dap #privateAttribution #privacyPreservingAttribution
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Jay 🆘

Google Chrome’s new "Privacy Sandbox” allows sites to *opt-out* of being used to help build an interest profile for visitors with the addition of a simple header in the response:

Permissions-Policy: browsing-topics=()

@roytanck has created a tiny #WordPress plugin that will add this header automatically:

wordpress.org/plugins/disable-

WordPress.orgDisable Topics APIDisables Google's Topics API tracking for your website's visitors by adding a 'Permissions-Policy' HTTP header.
#Google#Chrome#Privacy
Lukasz Olejnik

My data protection assessment of Privacy Sandbox's Protected Audience API. I analyse it through the lens of #GDPR and #ePrivacy. It can be used in line with EU Data Protection, and may even help solving the cookie-consent fatigue. My LL.M. dissertation. blog.lukaszolejnik.com/data-pr

The full content of my LL.M. dissertation at University of Edinburgh Law School The University of Edinburgh lukaszolejnik.com/stuff/Privac
#privacy #dataprotection #dataprotectionlaw #privacysandbox #web #webbrowser #standards

Security, Privacy & Tech Inquiries · Data Protection assessment of Privacy Sandbox's Protected Audience APIData protection assessment of Privacy Sandbox's Protected Audience API. It can be deployed and designed in compliance with GDPR.
Brad Linder

Google begins rolling out its Privacy Sandbox to select Android devices today. It's basically a set of technologies that lets your phone continue to spy on you to collect data for advertising purposes... but to do so a little more anonymously than before. Yay? gizmodo.com/google-android-lau
#google #android #PrivacySandbox #PrivacySandboxForAndroid #privacy #advertising #AdTech

GizmodoGoogle Launches Way for Android Apps to Track You Without Tracking YouBy Thomas Germain
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