"Derived from #Yiddish, #frum refers to someone who is religiously observant, typically within #Orthodox #Judaism. Once a niche community, the world of frum #influencers is now carving out a striking presence in one of the internet’s most image-driven, secular spaces.
#Instagram’s growing acceptance within Orthodox #Jewish circles is no small cultural shift. Unlike #TikTok, which many in the frum community view with suspicion due to its unpredictable content #algorithm, Instagram is often seen as more manageable and, in some communities, more permissible. #Yeshivas, seminaries, and even #rabbis have embraced the platform as a space for outreach, teaching, and community-building."
https://www.jfeed.com/lifestyle/orthodox-jewish-influencers-on-instagram
