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#activisionblizzard

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From Jason Schreier’s book Play Nice:

“Kotick had spent decades betting on video games that had, in his words, the ‘potential to be exploited every year across every platform,’ and the floors of his company were littered with the corpses of franchises that had been sucked completely dry. Whenever Activision released a hit game, Kotick would greenlight sequels and spinoffs to be released as quickly as possible—no matter what it meant for the game’s long-term health.”