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Watching the SEO community latch onto the MUVERA algorithm with no understanding of what it does or what it's used for is another head-shaking moment. Stop calling the June 2025 Core Algorithm Update the "MUVERA update". Google released MUVERA into the wild in 2024. Other companies are using it to improve their own machine learning processes. It's an evolutionary step forward, to be sure, but not in the way Web marketers are making it out to be.
#AI is reshaping #SEO, and brand is the answer
With change underway in search rankings, marketers must remember a fundamental truth, says Dave Peiris of Propellernet. People trust brands.
https://www.thedrum.com/opinion/2025/07/17/ai-reshaping-seo-and-brand-the-answer
I was wrong about robots.txt
https://evgeniipendragon.com/posts/i-was-wrong-about-robots-txt/
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