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A community for live music fans with roots in the jam scene. Shakedown Social is run by a team of volunteers (led by @clifff and @sethadam1) and funded by donations.

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#startup

3 posts3 participants0 posts today

Advice I'd give anyone launching their career in the tech startup world:

Expect a startup to offer you equity, but don't factor that into what you think you're earning.

You'll be told things like what the company's valuation is and how much capital they've raised.

If it's a privately held company, *none of that matters.* It's just noise. Don't be fooled.

The overwhelming majority of tech startups, regardless of how much they've raised or what they claim to be worth, either fail or remain privately held indefinitely.

Your equity as a non-founder, non-investor is most likely Common Stock, which means when there's a liquidation event, you get paid last (if there's even any money left by then). It also likely means you get no voting privileges in decisions like when to dilute the cap table to make room for new investors (which will happen many times).

If you're a crucial early hire, you might get offered 1-2% ownership in the company, assuming you stay for the full 4 years it takes to vest your options.

By then, if the company is even still around, there may be 3 or 4 funding rounds. Each time, you can bet there's going to be dilution. So your 1% becomes 0.75%, then 0.5% or worse.

Meanwhile, the company is growing and expanding, and the skills you brought to the table early on are less and less relevant. So you're less happy and fulfilled in the work over time.

Not to mention that tech startups have a reputation for encouraging workaholism.

The typical tenure in a tech startup is around 2 years. So your original 1% that became 0.5% is now 0.25%.

0.25% ownership, without voting privileges, with lowest cash-out priority, in a company that's statistically likely never to have a qualifying liquidation event like an IPO, merger, or acquisition.

So if you're offered equity, I'm not saying to turn it down. Just don't let it cloud your judgment and influence you to accept below market rate for a job.

It's just a lottery ticket.

Marketing tip: Make your call-to-action impossible to miss.

Buttons beat text links every time.

Adding a button to your renewal emails, landing pages, etc, is the easiest way to increase conversions/payments/signups.

When in doubt, add a button.

11 hours left in our campaign to fund 3 major goals:

1) Release Android beta

2) Build "Scene" groups (location + genre) support

3) Implement social features (favorite, comments, private messages)

indiegogo.com/projects/subjam-

We likely won't reach our $50k funding goal, however everything we receive will go toward accomplishing as MUCH as possible! We're confident we can accomplish a LOT from what we've got so far, so let's see how far we can go!!