me, who has not seen any #Daredevil related movie or series ever (and certainly hasn't read the comics): "another questionable vigilante hero, why should i care"
me, having seen his cameo in Spider-Man: "huh okay, could be fun but whatever"
me, having seen him in #SheHulk: "omg that guy is bursting with charisma, I love it! guess I have to watch the Netflix series at some point"