-0--1-<p>Installed a new sauna. Bought <a href="https://mastodon.social/tags/InfraRed" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>InfraRed</span></a> <a href="https://mastodon.social/tags/Saunacore" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Saunacore</span></a> <a href="https://mastodon.social/tags/Emitters" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Emitters</span></a>. Because saunas are a <a href="https://mastodon.social/tags/Luxury" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Luxury</span></a> there is a <a href="https://mastodon.social/tags/BrandPremium" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>BrandPremium</span></a> like purchasing a <a href="https://mastodon.social/tags/LouisVuitton" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>LouisVuitton</span></a> shaving kit. Spent the day analyzing the markup of luxury over cost of goods sold. Taught this to MBA students years back.</p>