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shakedown.social is one of the many independent Mastodon servers you can use to participate in the fediverse.
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#metaverse

4 posts2 participants0 posts today
Public
Alex Jimenez

Immersive ads are expanding, starting with a new partnership between Ad Manager and Roblox.

blog.google/products/ads-comme

Google · Immersive ads are expanding, starting with a new partnership between Ad Manager and Roblox.Today we’re announcing the expansion of Immersive Ads to more publishers across AdMob and Ad Manager, in addition to a partnership with Roblox. Immersive Ads allow publishers to make money by giving advertisers a way to connect with people in the moment with engaging, relevant content.Immersive Ads exist within the gaming experience, whether it’s a billboard ad you see driving through a virtual city or an ad on the big screen during a virtual football game. They blend naturally into the game environment, enhancing the experience. Since we began testing Immersive Ads last year, we’ve made improvements to streamline implementation and have added video formats, opening up even more opportunities for publishers and advertisers.The new partnership between Roblox and Ad Manager is foundational to Roblox’s immersive advertising strategy, enabling them to scale Rewarded Video and other immersive formats to brands in the coming weeks and months.
#Metaverse#DigitalMarketing
Public *
ssharwood

I think I see an AI #bubble forming in my inbox

I'm getting daily daily pitches from AI startups I’ve never heard of, from PR peeps and agencies I’ve never worked with before.

I’ve even spotted a PR company that used to specialize in blockchain rebrand itself to de-emphasize all things crypto.

I’ve seen this before with the #metaverse, #blockchain, #virtualreality and several other waves of tech hype.

It seems to me that when a market heats up, many funded companies spend some of their money on hashtag#PR. Almost none of those companies survive. PR companies score some dumb money and grow, then shrink again.


Their PR isn't pretty because the startups don’t have a lot to say and their pitches tend to follow a formula of mentioning the VC that funded them, the fact their founder worked at Big Tech companies, and their intent to revolutionize/democratize something.

If I'm right, I'm in for about 2 years of this junk

Public
Walker

"Napster to become a music-marketing metaverse firm after $207M acquisition."

Im not sure what is more surprising, that Napster still existed or that companies are still throwing around several hundred million dollars on metaverse stuff.

arstechnica.com/gadgets/2025/0

Ars Technica · Napster to become a music-marketing metaverse firm after $207M acquisitionBy Scharon Harding
#napster#metaverse
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