PrivacyDigest<p><a href="https://mas.to/tags/Perplexity" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Perplexity</span></a> <a href="https://mas.to/tags/CEO" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>CEO</span></a> says its <a href="https://mas.to/tags/browser" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>browser</span></a> will <a href="https://mas.to/tags/track" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>track</span></a> everything users do online to sell 'hyper <a href="https://mas.to/tags/personalized" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>personalized</span></a> ' ads | TechCrunch </p><p>Perplexity doesn’t just want to compete with <a href="https://mas.to/tags/Google" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Google</span></a>, it apparently wants to be Google.</p><p>CEO Aravind Srinivas said this week on the <a href="https://mas.to/tags/TBPN" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TBPN</span></a> podcast that one reason Perplexity is building its own browser is to collect data on everything users do outside of its own app. This so it can sell premium <a href="https://mas.to/tags/ads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ads</span></a>.</p><p><a href="https://techcrunch.com/2025/04/24/perplexity-ceo-says-its-browser-will-track-everything-users-do-online-to-sell-hyper-personalized-ads/?guccounter=1&guce_referrer=aHR0cHM6Ly90ZWNoLnNsYXNoZG90Lm9yZy8&guce_referrer_sig=AQAAACcirL-nGVbb-ml2YHb5yEPP0omnfwq-EZUOtMl9DAzKKSNjxD34XUpljgmc85_pM97yvtzE_PfaW0011YRNTKRPB9BNW4ivjXXSs1-Z44KHlzbMby1esqEvS9Jb_PEEyQaowSZHW70z-OSOq8I23WZ14uHHuiFxWJ5AH_mK6bC_" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">techcrunch.com/2025/04/24/perp</span><span class="invisible">lexity-ceo-says-its-browser-will-track-everything-users-do-online-to-sell-hyper-personalized-ads/?guccounter=1&guce_referrer=aHR0cHM6Ly90ZWNoLnNsYXNoZG90Lm9yZy8&guce_referrer_sig=AQAAACcirL-nGVbb-ml2YHb5yEPP0omnfwq-EZUOtMl9DAzKKSNjxD34XUpljgmc85_pM97yvtzE_PfaW0011YRNTKRPB9BNW4ivjXXSs1-Z44KHlzbMby1esqEvS9Jb_PEEyQaowSZHW70z-OSOq8I23WZ14uHHuiFxWJ5AH_mK6bC_</span></a></p>