"Eric Blanc’s argument in We Are the Union is that only “worker-to-worker” organizing can create union drives that are big enough and cheap enough to save the labor movement. It’s already happening, we need more of it; listen up, union leaders, Blanc says: you can afford it.
If Blanc goes a bit overboard on his points occasionally, that’s fine; he’s making a case. The book is a compelling case not only for organizing millions more workers into the labor movement but for doing it in a way that could help them build power in their unions and in their workplaces.
Blanc is clear that neither he nor the worker-organizers he writes about have invented the notion that workers should have control of their own organizing drives. He cites examples beginning with the early twentieth-century Wobblies to show that bottom-up, nonbureaucratized unionism is an ancient thread in our movement.
Today’s worker-to-worker unionism, in Blanc’s definition, means that workers train other workers in organizing methods, unlike the usual union practice of leaving that mentoring to staffers. The organizing drive itself is initiated by workers, rather than being chosen by union strategists. And the workers have a decisive say on day-to-day strategy — at least partly because there are just fewer staffers around. Hopefully, that’s also because the union has accepted the wisdom of letting workers lead."
https://jacobin.com/2025/03/blanc-worker-organizing-starbucks-uaw