"Brilliant creativity is the ultimate untrained model" - Futurist Jim Carroll

Soul beats silicon, every single time.

Every Canadian will immediately recognize the image in this video. That's the power of visual connectivity. Now watch the video - that speaks to the power of great creativity. If you are Canadian, I bet you will have tears in your eyes.

https://www.youtube.com/watch?v=M4lp8G0a5XY

This new advertisement for cancer research in Canada is so undeniably powerful, with such an emotional connection, that it reaches deep into your soul and powers your emotions into overdrive.

That's the power of great creativity.

Now watch this other iconic Canadian commercial that was widely shared during the last week, even though it is more than 20 years old. The video speaks deeply to the pride of every Canadian. It becomes the soundtrack to rebellion against idiocy.

https://www.youtube.com/watch?v=WMxGVfk09lU

This video is another example of a great creative mindset at work. Those who craft together such powerful messages into such a small number of video frames are truly creative superheroes.

Now read this exchange which crossed my LinkedIn feed one morning over a year ago.

The exchange is hilarious but revealing. A fellow named **Allen Watson**, who is a creative type, received an unsolicited email from someone in the industry one day.

"Bro. I know it's hard to consider, but copywriting is going Al. Yes, you need an editor, but I can provide ten times your copy in a day than you can in a month, at half the cost. Period. Game over. It's all original content, optimized, etc. And this is not a shot at you, I had the same thing happen two years ago. Now it's even worse."

To which Alan responded:

"My company, Blue Seven Content - Enhanced Law Firm Content, just ended its most successful month ever. All human written content. I'm happy you've found something that works for you, but we'll stick with what we're doing, which is using Al as a tool for ideas, along with various other tools that help enhance the content writing process."

The answer?

"It's ok bro., your charging too much and will be out of business in a year."

Years later, Allan is still very much in business. And it's another example of the false promise and hype of technology.

**#Creativity** **#Human** **#Innovation** **#Art** **#Emotion** **#Soul** **#Authenticity** **#Excellence** **#Impact** **#Expression**

Read the full post: https://jimcarroll.com/2025/02/daily-inspiration-advertising-brilliance-brilliant-creativity-is-the-ultimate-untrained-model/