Frederik Borgesius<p>What does the Digital Services Act (DSA) mean for online advertising and adtech?</p><p>New blog post by Pieter Wolters and me.</p><p>Our most controversial claim is that ad networks and some other adtech companies must be considered ‘platforms’ in the sense of the DSA. </p><p>Hence, they must comply with the DSA’s general rules for platforms.</p><p><a href="https://dsa-observatory.eu/2025/08/01/what-does-the-dsa-mean-for-online-advertising-and-adtech/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">dsa-observatory.eu/2025/08/01/</span><span class="invisible">what-does-the-dsa-mean-for-online-advertising-and-adtech/</span></a> </p><p><a href="https://akademienl.social/tags/law" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>law</span></a> <a href="https://akademienl.social/tags/politics" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>politics</span></a> <a href="https://akademienl.social/tags/economy" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>economy</span></a> <a href="https://akademienl.social/tags/tech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>tech</span></a> <a href="https://akademienl.social/tags/ai" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ai</span></a> <a href="https://akademienl.social/tags/platforms" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>platforms</span></a> <a href="https://akademienl.social/tags/advertising" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>advertising</span></a> <a href="https://akademienl.social/tags/marketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>marketing</span></a> <a href="https://akademienl.social/tags/dsa" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>dsa</span></a> <a href="https://akademienl.social/tags/privacy" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>privacy</span></a> <a href="https://akademienl.social/tags/gdpr" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>gdpr</span></a></p>