@samlitzinger When they say "reader value" people think "things that readers consider valuable."
That is not what they mean. The "reader value" that they are measuring is "how much is this reader worth to our business?"
And when they want to improve "reader value"? They want to make readers more valuable by earning more money from each one (e.g., ads, prolonged engagement, etc.)
They phrase it this way hoping readers will take the wrong impression and run with it. After all, who among their readers is asking hard questions any more?