Variety<p>Amazon, Roku Strike Deal to Pool Connected-TV Audiences for Advertisers<br><a href="https://mastodon.social/tags/Variety" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Variety</span></a> <a href="https://mastodon.social/tags/News" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>News</span></a> <a href="https://mastodon.social/tags/AddressableAdvertising" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AddressableAdvertising</span></a> <a href="https://mastodon.social/tags/AmazonAds" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AmazonAds</span></a> <a href="https://mastodon.social/tags/Roku" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Roku</span></a> <a href="https://mastodon.social/tags/Upfront" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Upfront</span></a></p><p><a href="https://variety.com/2025/tv/news/amazon-roku-pool-connected-tv-audiences-advertising-deal-1236432579/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">variety.com/2025/tv/news/amazo</span><span class="invisible">n-roku-pool-connected-tv-audiences-advertising-deal-1236432579/</span></a></p>