Third spruce tree on the left<p>I was today years old when I learned that at the end of <a href="https://mas.to/tags/TheDoors" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TheDoors</span></a> ' hit <a href="https://mas.to/tags/touchme" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>touchme</span></a>, <a href="https://mas.to/tags/JimMorrison" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>JimMorrison</span></a> actually DOES sing `Stronger than dirt!`. </p><p>Apparently it was an Ajax detergent tagline about the time they were recording Perception. But nowhere can I find an authoritative explanation for WHY. Some speculate it was making fun of Buick for using Light My Fire in an ad; other's speculate it was just the band goofing around. ?</p>