Kevin Karhan :verified:<p>I think <em>it's good</em> that <a href="https://infosec.space/tags/Jaguar" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Jaguar</span></a> <a href="https://www.youtube.com/watch?v=284aBGoqsHU&t=164s" rel="nofollow noopener" target="_blank">*stopped making</a> <a href="https://infosec.space/tags/cars" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>cars</span></a>* because the cars they did make in recent times were <a href="https://infosec.space/tags/SuperUselessVehicles" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SuperUselessVehicles</span></a>, overpriced and ugly <a href="https://infosec.space/tags/ConceptCars" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ConceptCars</span></a> one couldn't even buy and just generally <em>worse, more expensive and less quality</em> than anything other European brands coughed up.</p><ul><li><p>If someone wanted something sporty, <a href="https://infosec.space/tags/Audi" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Audi</span></a> and <a href="https://infosec.space/tags/Porsche" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Porsche</span></a> would get them a good offering at a lower price.</p></li><li><p>If they needed some shitty <a href="https://infosec.space/tags/SUV" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SUV</span></a>, <a href="https://infosec.space/tags/MercedesBenz" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>MercedesBenz</span></a> and <a href="https://infosec.space/tags/BMW" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>BMW</span></a> would offer their GL & X series if a <a href="https://infosec.space/tags/VW" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>VW</span></a> <a href="https://infosec.space/tags/Tiguan" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Tiguan</span></a> wasn't wasn't cutting it and they didn't want an <a href="https://infosec.space/tags/Amarok" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Amarok</span></a>. </p></li><li><p>And for anything <a href="https://infosec.space/tags/cargo" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>cargo</span></a> or <a href="https://infosec.space/tags/HighCapacity" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>HighCapacity</span></a> Jaguar never offered anything (unless we cound requesition production during <a href="https://infosec.space/tags/WW2" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>WW2</span></a> & <a href="https://infosec.space/tags/WW1" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>WW1</span></a>)... </p></li></ul><p>I do blame the folks at <a href="https://infosec.space/tags/TataMotors" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>TataMotors</span></a> who own Jaguar (and <a href="https://infosec.space/tags/LandRover" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>LandRover</span></a>) for refusing to actually innovate and produce some good vehicles.</p><ul><li><p>And no, <em>going <a href="https://infosec.space/tags/ElectricVehicle" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ElectricVehicle</span></a> and building <a href="https://infosec.space/tags/BEV" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>BEV</span></a>|s</em> isn't the sole reason: Jaguar could've easily done it like <a href="https://infosec.space/tags/Mazda" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Mazda</span></a> or <a href="https://infosec.space/tags/Aiways" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Aiways</span></a> and just done a sporty car with <a href="https://infosec.space/tags/RangeExtender" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>RangeExtender</span></a> or something.</p></li><li><p>Also with <a href="https://infosec.space/tags/Greedflation" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Greedflation</span></a> hitting and their <a href="https://infosec.space/tags/rich" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>rich</span></a> clientele cutting down on costs, buying <a href="https://infosec.space/tags/LuxuryCars" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>LuxuryCars</span></a> - and expensive <a href="https://infosec.space/tags/art" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>art</span></a> - is something they cut down first.</p></li></ul><p>Obviously Jaguar won't build a <a href="https://infosec.space/tags/PersonalLightVehicle" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>PersonalLightVehicle</span></a> even if they were to make a super-luxurious one that has the interior of a fighter jet and a price tag to match.</p><ul><li>Similarly <a href="https://infosec.space/tags/Bentley" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Bentley</span></a> struggles as well and for <a href="https://infosec.space/tags/RollsRoyce" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>RollsRoyce</span></a> their car division - like the <a href="https://infosec.space/tags/camera" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>camera</span></a> division of <a href="https://infosec.space/tags/Leica" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Leica</span></a> - is just a tiny side-hustle kept rolling out of passion and tradition whilst being a rounding error in their finances (cuz the most made Product of Rolls Royce is called "Trent", not "Phantom" and is a turofan engine. likewise Leica makes their money with precision engineering and lab instruments)!</li></ul><p>I mean, look at what Jaguar, Land Rover, Bentley, Rolls Royce <em>et. al.</em> offer in a time where people in the U.S. get <em>5+ year downpayments on USED CARS (!!!)</em> and tell me with a straight face that this is a sustainable market.</p><ul><li>Spoiler: It's <em>not</em>!</li></ul>