David Wilkins<p>While the rebranding of <a href="https://mastodon.online/tags/Chrysler" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Chrysler</span></a> Europe as Talbot did not succeed, the choice of name itself was quite clever as it had previously been used by both the British (formerly <a href="https://mastodon.online/tags/Rootes" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Rootes</span></a>) and French (formerly <a href="https://mastodon.online/tags/Simca" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Simca</span></a>) sides of the operation. Automotive genealogy can be complicated. One snag - did this old, if illustrious, brand really resonate with buyers? Here’s a British Sunbeam Talbot Alpine convertible from 1955. Pic: the <a href="https://mastodon.online/tags/GreatBritishCarJourney" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GreatBritishCarJourney</span></a> <a href="https://mastodon.online/tags/Sunbeam" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Sunbeam</span></a> <a href="https://mastodon.online/tags/Talbot" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Talbot</span></a> <a href="https://mastodon.online/tags/WeirdCarMastodon" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>WeirdCarMastodon</span></a> <a href="https://mastodon.online/tags/davidsdailycar" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>davidsdailycar</span></a></p>