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#microtargeting

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Frederik Borgesius<p>New paper:</p><p>‘Issue ownership in the online campaign for Dutch general elections: A topic modeling approach.’</p><p>By Joren Vrancken, Tom Dobber, and me. </p><p>Journal of Digital Social Research, open access.</p><p><a href="https://publicera.kb.se/jdsr/article/view/54885" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">publicera.kb.se/jdsr/article/v</span><span class="invisible">iew/54885</span></a></p><p><a href="https://akademienl.social/tags/politics" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>politics</span></a> <a href="https://akademienl.social/tags/law" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>law</span></a> <a href="https://akademienl.social/tags/elections" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>elections</span></a> <a href="https://akademienl.social/tags/netherlands" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>netherlands</span></a> <a href="https://akademienl.social/tags/microtargeting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>microtargeting</span></a> <a href="https://akademienl.social/tags/dsa" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>dsa</span></a> <a href="https://akademienl.social/tags/tech" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>tech</span></a> <a href="https://akademienl.social/tags/advertising" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>advertising</span></a> <a href="https://akademienl.social/tags/meta" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>meta</span></a> <a href="https://akademienl.social/tags/Facebook" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Facebook</span></a></p>
Patrick Leavy<p>Important <a href="https://mastodon.social/tags/UK" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>UK</span></a> <a href="https://mastodon.social/tags/petition" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>petition</span></a> to sign: "Ban behavioural data extraction for advertising"</p><p><a href="https://petition.parliament.uk/petitions/713456" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">petition.parliament.uk/petitio</span><span class="invisible">ns/713456</span></a> </p><p>If you are a UK citizen or UK resident PLEASE SIGN THIS 🙏🏼 </p><p>We need the <a href="https://mastodon.social/tags/government" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>government</span></a> to take this seriously so creeps like this <a href="https://mastodon.social/tags/databroker" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>databroker</span></a> don't get more data:<br><a href="https://gizmodo.com/data-broker-brags-about-having-highly-detailed-personal-information-on-nearly-all-internet-users-2000575762" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">gizmodo.com/data-broker-brags-</span><span class="invisible">about-having-highly-detailed-personal-information-on-nearly-all-internet-users-2000575762</span></a></p><p>And <a href="https://mastodon.social/tags/democracy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>democracy</span></a> is undermined by the <a href="https://mastodon.social/tags/microtargeting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>microtargeting</span></a> from <a href="https://mastodon.social/tags/socialmedia" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>socialmedia</span></a> - <a href="https://mastodon.social/tags/Trump" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Trump</span></a> /Brexit/Romania etc</p><p><a href="https://mastodon.social/tags/surveillancecapitalism" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>surveillancecapitalism</span></a> <a href="https://mastodon.social/tags/dataprivacy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>dataprivacy</span></a> <a href="https://mastodon.social/tags/advertising" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>advertising</span></a> <a href="https://mastodon.social/tags/RTB" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>RTB</span></a> <a href="https://mastodon.social/tags/databreach" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>databreach</span></a> <a href="https://mastodon.social/tags/infosec" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>infosec</span></a> <a href="https://mastodon.social/tags/uspol" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>uspol</span></a> <a href="https://mastodon.social/tags/data" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>data</span></a> <a href="https://mastodon.social/tags/selfhosting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>selfhosting</span></a></p>
Rolf Zwaan<p><a href="https://mastodon.nl/tags/AI" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>AI</span></a> kan op basis van je gedrag op <a href="https://mastodon.nl/tags/SocialeMedia" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>SocialeMedia</span></a> jouw persoonlijkheid inschatten. De kennis over jouw persoonlijkheid wordt vervolgens gebruikt om je gepersonaliseerde berichten te laten zien, ook wel <a href="https://mastodon.nl/tags/microtargeting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>microtargeting</span></a> genoemd. Hoe goed werkt microtargeting en waarom is het een probleem? En telt een gewaarschuwd mens voor twee? Je hoort het in deze aflevering van <a href="https://mastodon.nl/tags/DrangNaarSamenhang" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>DrangNaarSamenhang</span></a> </p><p><a href="https://podcasts.apple.com/nl/podcast/drang-naar-samenhang/id1585500158?i=1000690688773" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">podcasts.apple.com/nl/podcast/</span><span class="invisible">drang-naar-samenhang/id1585500158?i=1000690688773</span></a></p><p><a href="https://open.spotify.com/episode/0y03dXBJd2m3ROf2nkQIzs?si=364a5a0d15ac4960" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">open.spotify.com/episode/0y03d</span><span class="invisible">XBJd2m3ROf2nkQIzs?si=364a5a0d15ac4960</span></a></p>
Kevin Karhan :verified:<p>Wie können sich Leute überhaupt das <a href="https://infosec.space/tags/internet" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>internet</span></a> ohne <a href="https://infosec.space/tags/Werbeblocker" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Werbeblocker</span></a> geben? </p><ul><li><a href="https://infosec.space/tags/YouTube" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>YouTube</span></a>-<a href="https://infosec.space/tags/Werbung" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Werbung</span></a> ist so <a href="https://infosec.space/tags/creepy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>creepy</span></a> <a href="https://infosec.space/tags/microtargeted" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>microtargeted</span></a>, dass die auf die <a href="https://infosec.space/tags/Postleitzahl" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Postleitzahl</span></a> genau schalten!</li></ul><p><a href="https://infosec.space/tags/CyberStalking" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>CyberStalking</span></a> <a href="https://infosec.space/tags/CyberHarrassment" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>CyberHarrassment</span></a> <a href="https://infosec.space/tags/Microtargeting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Microtargeting</span></a> <a href="https://infosec.space/tags/Enshittification" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Enshittification</span></a></p>
Glyn Moody<p>Oh Look, It Was Trivial To Buy Troop And Intelligence Officer Location Data From Dodgy, Unregulated Data Brokers - <a href="https://www.techdirt.com/2024/11/22/oh-look-it-was-trivial-to-buy-troop-and-intelligence-officer-location-data-from-dodgy-unregulated-data-brokers/" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">techdirt.com/2024/11/22/oh-loo</span><span class="invisible">k-it-was-trivial-to-buy-troop-and-intelligence-officer-location-data-from-dodgy-unregulated-data-brokers/</span></a> just as it always has been... <a href="https://mastodon.social/tags/adtech" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>adtech</span></a> <a href="https://mastodon.social/tags/microtargeting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>microtargeting</span></a> <a href="https://mastodon.social/tags/privacy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>privacy</span></a></p>
h o ʍ l e t t<p>→ This Is Exactly How an Elon Musk-Funded PAC Is Microtargeting Muslims and Jews With Opposing Messages<br><a href="https://www.404media.co/this-is-exactly-how-an-elon-musk-funded-pac-is-microtargeting-muslims-and-jews-with-opposing-messages/" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">404media.co/this-is-exactly-ho</span><span class="invisible">w-an-elon-musk-funded-pac-is-microtargeting-muslims-and-jews-with-opposing-messages/</span></a></p><p>“An Elon Musk-funded group called Future Coalition PAC is targeting Muslim voters in Michigan and Jewish voters in Pennsylvania with diametrically opposed <a href="https://mamot.fr/tags/political" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>political</span></a> <a href="https://mamot.fr/tags/advertisements" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>advertisements</span></a> about Kamala <a href="https://mamot.fr/tags/Harris" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Harris</span></a>.”</p><p>“Meanwhile, a related PAC also funded by <a href="https://mamot.fr/tags/Musk" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Musk</span></a> is microtargeting likely <a href="https://mamot.fr/tags/Black" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Black</span></a> voters on <a href="https://mamot.fr/tags/Snapchat" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Snapchat</span></a> […]”</p><p><a href="https://mamot.fr/tags/Microtargeting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Microtargeting</span></a> <a href="https://mamot.fr/tags/Muslim" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Muslim</span></a> <a href="https://mamot.fr/tags/Michigan" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Michigan</span></a> <a href="https://mamot.fr/tags/Jewish" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Jewish</span></a> <a href="https://mamot.fr/tags/Pennsylvania" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Pennsylvania</span></a></p>
Glyn Moody<p>The letter the <a href="https://mastodon.social/tags/Tories" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Tories</span></a> didn’t want us to publish – here it is - <a href="https://goodlawproject.org/update/the-letter-the-tories-didnt-want-us-to-publish-here-it-is/" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">goodlawproject.org/update/the-</span><span class="invisible">letter-the-tories-didnt-want-us-to-publish-here-it-is/</span></a> "Rather than dealing with the big strategic political issues of our time, they tap into our insecurities, using micro-targeted digital ads to campaign on fear rather than hope." <a href="https://mastodon.social/tags/microtargeting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>microtargeting</span></a> <a href="https://mastodon.social/tags/uk" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>uk</span></a></p>
Dave Rand<p>🚨Out in PNAS!🚨<br><a href="https://www.pnas.org/eprint/AWU8WZ9GVGPPGP9FJT3D/full" rel="nofollow noopener noreferrer" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">pnas.org/eprint/AWU8WZ9GVGPPGP</span><span class="invisible">9FJT3D/full</span></a></p><p><a href="https://techhub.social/tags/Political" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Political</span></a> <a href="https://techhub.social/tags/microtargeting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>microtargeting</span></a> has become a topic of great concern (eg Cambridge Analytica) But does it actually WORK? To find out, we ran a large-scale experiment to quantify the persuasive advantage of political microtargeting for US issue advocacy campaigns</p><p>The answer is complicated... </p><p>We find a sizable benefit of <a href="https://techhub.social/tags/targeting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>targeting</span></a> (~70% more persuasive than showing everyone the best overall message) - but little additional benefit from *micro*targeting on numerous different characteristics simultaneously</p><p>Our study used a 2-step process. First, we trained machine learning models on experimental data to learn which messages are most persuasive/for whom. </p><p>Then, we recruited 5k new people randomized them into [Control; Random message; Best overall message; or Microtargeted message, chosen by training targeting model on 1, 2, or 4 different participant characteristics] &amp; compared persuasion across conditions.</p><p>Give the paper a read to see details!</p>
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