"What we need more than new solar-powered factories is the normalization of people turning away from destructive affluence, living simpler and happier lives, and sharing those lives with others. Not utopian lives, of course, but better lives. That will take different forms for different people, and some will be able to make larger changes than others."
Link: https://www.resilience.org/stories/2025-04-24/business-in-the-age-of-overshoot/