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#lettering

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Public
Letterform Archive

Lehmann Printing and Lithography Company, Label for Pony Brand Prepared Mustard, 3.5 × 4.3 in, San Francisco, ca. 1930s.

This hand-painted label, among dozens in the Lehmann archive (oa.letterformarchive.org/?dims), was used as a sample to show clients in the food industry. A tiny brush produced every element as it would be seen in print (except the ingredients, which are represented by placeholder scribbles).

Hand-painted label for “Pony Prepared Mustard” with an image of a horse in a diamond frame at the top.
Zoomed detail of a label showing a painted horse, bold gothic letters spelling “PON”, and a script spelling “Prepared”.
Zoomed detail of the bottom of the label showing tiny, hand-painted sans serif letters and letter-like scribbles after the word “INGREDIENTS:”
#Labels#Ephemera#Lettering
Public
Letterform Archive

We’re celebrating our 10th anniversary with an exhibition of our most beloved artifacts—100 objects selected by the 10 teams who steward the collection.

10 × 10 for 10 is on view until October 2025.

Gallery Hours
Thursday: 1:00pm–8:00pm (free!)
Friday–Saturday: 11:00am–6:00pm
Closed Monday–Wednesday

Plan your visit: letterformarchive.org/visit/?u

Photo of a wood-floored gallery with a large floating gray wall filling most of the frame. In the wall are large red vinyl letters: “10 × 10 for 10” in different styles, and “Ten years of Letterform Archive. One hundred objects of typographic design.” in smaller text. A stack of posters on a pedestal is in the foreground, and people looking at art in the gallery in the background.
#Exhibition#LetterformArchive#Typography
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Sam at BLAG

After India and Belgium, we fly across the Atlantic for a look behind the scenes of the recent American Sign Museum expansion. 'Magic on Main Street' is the third BLAG Meet session (bl.ag/meet).

I got to see the new spaces last month, and the report is here: bl.ag/my-week-at-the-american-. Saturday's session will only scratch the surface, but will give you the opportunity to hear from those that brought the whole thing together.

View from over a man's shoulder as he adds a black shade to green lettering on glass.
#SignPainting#SignPainters#AmericanSignMuseum
Replied in thread
Public
Sam at BLAG

Next at BLAG Meet (bl.ag/meet) We'll hear from the Crickx Research Group about their work investigating the life and work of 'typographic letterer' Chrystel Crickx.

I've previously shared the project at bl.ag online (bl.ag/peeling-back-the-layers-), and the Publi Fluor book (surfaces-utiles.org/publi-fluo) was one of those in 'Book Club' in BLAG 06 (bl.ag/06).

cc @incroyable_dls — please remind me who else from the group is on here please!

Spread from a book showing sans serif letters cut out of cardboard and arranged in a horizontal lines with small bits of fluorescent colour in their bodies. Captions are set in type across the bottom 1/10 of the page or so.
#Typography#Signs#Lettering
Continued thread
Public
Sam at BLAG

BLAG Meet: Inside Issue 06 is free, online, and features five hours of talks, interviews, studio visits, and demonstrations: bl.ag/meet.

We kick off with @matratype and her quest to learn and devise the language to describe letterforms on India’s vibrant signage. (See previous post here: typo.social/@matratype/1140423.)

I'm excited to see where these investigations have led to, and how they're being incorporated into the India Street Lettering project.

Man in a artistic studio setting painting red lettering onto a white surface.
#SignPainting#Lettering#Effects
Public *
Anne Deschaine

Anyone need something pen-and-ink to focus on? Join my calligraphy guild's next workshop!

Wonderful instructor Judy Detrick will be teaching us a Dutch Masters script. It's a lightly gothic/somewhat secretary hand with tons of potential for wild flourishing and creative adaptation.

It's Tuesday mornings (Pacific) starting *today*, BUT recordings are available for SIX MONTHS!!

Details: portlandsocietyforcalligraphy.

Handmade book open to a two-page spread. Light brown kraft-color paper with flourished Dutch hand in black ink, with green and white illuminated detail on the capital at the start. Brown thread stitching in the center, with the off-white textured paper cover visible around the edges.
#calligraphy#lettering#handwriting
Public
Sam at BLAG

Happy birthday @letterformarchive — 10 this year 🎂

For those able to get to San Francisco between now and October, be sure to visit this special exhibition:
letterformarchive.org/news/10-

The exhibition is accompanied by an events programme that unfolds across the year, starting with archive founder Rob Saunders and @stewf discussing the archive's origins and its approaches to collecting objects for public access:

letterformarchive.org/shop/loo

Letterform Archive · 10 × 10 for 10: Ten years of Letterform Archive. One hundred objects of typographic design.We’re celebrating our 10th anniversary with an exhibition of our most beloved artifacts. The show runs April 26 – October 12, 2025.
#LetterformArchive#Lettering#Typography
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