Most organizations think security communications = crisis PR, but this narrow focus actually sabotages the media relationships they're trying to protect.
When security incidents hit the news, journalists aren't starting from scratch -- they're drawing on accumulated context about your organization's communication patterns and competence built over months or years.
That means the real work of effective security communications happens in internal meetings, stakeholder interactions, and organizational messaging long before any reporter gets involved.
Here's a new post from us on building comprehensive security communications that strengthen rather than undermine your credibility: https://discernibleinc.com/blog/sabotage-media-relations-by-misunderstanding-security-communications