Variety<p>Paramount Taps iSpot Technology to Measure Consumer Response to Ads<br><a href="https://mastodon.social/tags/Variety" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Variety</span></a> <a href="https://mastodon.social/tags/News" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>News</span></a> <a href="https://mastodon.social/tags/ISpottv" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ISpottv</span></a> <a href="https://mastodon.social/tags/MediaMeasurement" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>MediaMeasurement</span></a> <a href="https://mastodon.social/tags/ParamountGlobal" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ParamountGlobal</span></a> <a href="https://mastodon.social/tags/Upfront" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Upfront</span></a></p><p><a href="https://variety.com/2025/tv/news/paramount-ispot-measurement-advertising-outcomes-upfront-1236349376/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">variety.com/2025/tv/news/param</span><span class="invisible">ount-ispot-measurement-advertising-outcomes-upfront-1236349376/</span></a></p>