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Variety<p>Paramount Taps iSpot Technology to Measure Consumer Response to Ads<br><a href="https://mastodon.social/tags/Variety" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Variety</span></a> <a href="https://mastodon.social/tags/News" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>News</span></a> <a href="https://mastodon.social/tags/ISpottv" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ISpottv</span></a> <a href="https://mastodon.social/tags/MediaMeasurement" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>MediaMeasurement</span></a> <a href="https://mastodon.social/tags/ParamountGlobal" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ParamountGlobal</span></a> <a href="https://mastodon.social/tags/Upfront" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Upfront</span></a></p><p><a href="https://variety.com/2025/tv/news/paramount-ispot-measurement-advertising-outcomes-upfront-1236349376/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">variety.com/2025/tv/news/param</span><span class="invisible">ount-ispot-measurement-advertising-outcomes-upfront-1236349376/</span></a></p>
Variety<p>TV’s Latest Epic Battle: Upstart Audience Measurement Firms Take Aim at Nielsen’s Ratings Dominance<br><a href="https://mastodon.social/tags/Variety" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Variety</span></a> <a href="https://mastodon.social/tags/News" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>News</span></a> <a href="https://mastodon.social/tags/ISpottv" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ISpottv</span></a> <a href="https://mastodon.social/tags/Luminate" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Luminate</span></a> <a href="https://mastodon.social/tags/Nielsen" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Nielsen</span></a> <a href="https://mastodon.social/tags/VideoAmp" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>VideoAmp</span></a></p><p><a href="https://variety.com/2024/tv/news/tv-ratings-measurement-nielsen-comscore-ispot-luminate-1235935485/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">variety.com/2024/tv/news/tv-ra</span><span class="invisible">tings-measurement-nielsen-comscore-ispot-luminate-1235935485/</span></a></p>
Variety<p>‘Oppenheimer’ Paid Most on National TV Ads Among 2024 Oscars Best Picture Nominees — While Three Films Spent $0<br><a href="https://mastodon.social/tags/Variety" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Variety</span></a> <a href="https://mastodon.social/tags/News" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>News</span></a> <a href="https://mastodon.social/tags/ISpottv" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ISpottv</span></a> <a href="https://mastodon.social/tags/Oppenheimer" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Oppenheimer</span></a> <a href="https://mastodon.social/tags/Oscars" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Oscars</span></a></p><p><a href="https://variety.com/2024/film/news/oscars-oppenheimer-national-tv-ad-spending-1235934099/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">variety.com/2024/film/news/osc</span><span class="invisible">ars-oppenheimer-national-tv-ad-spending-1235934099/</span></a></p>