There has always been a certain type of person that I've clicked with because of whatever connection they have to having more than just an on-line presence, we maintain an on-line personality that's a real part of us.
For instance, there's something in the way we make sure the default avatar for whatever corporate software platform (jira, slack, github, et al) is changed away from the default pic to our preferred avatar.
This is in fact one of the first things we do when we join a new company: make sure our avatars are us, not our initials or some generic person-head silhouette bullshit.