I used to have stronger opinions about political messaging/campaigning but I have realized over the years that I have absolutely no idea what is effective, absolutely no idea how swing voters think, absolutely no idea what candidates have the most appeal, etc. And if you look into what research there is on the topic, the evidence base for any of the above is meager. I have instincts about it but they are likely wrong, so I am trying to bring some humility to my woulda coulda shoulda analysis.
@mielcarz All I know is the American people largely suck more than I thought. And I feel pretty confident on that assessment.